Report Amazon To Delay Prime Day Summer Sales Event To August
Amazon’s annual summer sale in the US has been postponed until at least August due to a spreading coronavirus pandemic. Amazon’s announcement to roll back Prime Day came in an internal review memo.
According to the Wall Street Journal, Amazon plans to move its annual Prime Day event to September as its warehouses continue to handle a surge in orders from the coronavirus. The company decided this week to postpone the two-day summer event, which normally takes place in July. The 48-hour shopping event has been held every year since it launched in 2015 and has become bigger for Amazon than Black Friday, Business Insider reported last year.
According to the Wall Street Journal, Amazon plans to move its annual Prime Day event to September as its warehouses continue to cope with an increase in orders due to the coronavirus. The discount celebration is typically used to recruit new Prime members and promote their own products and services. This week, the company decided to postpone the two-day summer event, which normally takes place in July.
According to the Wall Street Journal, Amazon plans to move its annual Prime Day event to September as its warehouses continue to cope with an increase in orders due to a coronavirus. The discount celebration is usually used to recruit new Prime members and promote their own products and services. This week, the company decided to postpone the two-day summer event, which normally takes place in July.
The discount celebration is usually used to attract new Prime members and promote their own products and services. Prime Day is celebrated every year on July 1, the first day of July, as part of Amazon’s annual holiday season.
Retailers such as Walmart, Best Buy and Target are conducting similar summer sales to take some of the attention off Amazon’s Prime Day. That said, Amazon usually has unofficial deals that start as early as June, but the new report suggests that Amazon is having trouble getting the “Prime Day 2020” shopping promotion off the ground this year.
Traditionally, the company’s summer sales take place in mid-July, but Amazon is likely to delay this year’s Prime Day event by at least a month. Amazon decided to delay the event until August, according to a Wall Street Journal report. Delaying Prime Days is likely to lead to a massive drop in profits for Amazon in the short and long term.
The company expects the decision to cost $100 million as it has to sell another five million devices at discounted prices. Given how profoundly the coronavirus pandemic has changed customers “attitudes to online shopping, Amazon is not expected to achieve the same profit margins in its Prime Day sales as it did last year, according to the report.
While Amazon typically does not announce prime-day dates so far in advance, the Reuters report said the 2020 summer shopping event would be delayed until at least mid-August. This coincides with earlier reports that Amazon is considering postponing its Prime Day celebration in 2020. That’s because Amazon’s coveted Prime subscribers, who get said exclusive deals, discounts and access for an annual fee, are in the midst of a major shift in their shopping habits.
Prime members bought more than 175 million items during the 48-hour sale last year, and Prime Day began as a much smaller sale to attract members to Amazon’s subscription program.
The global event is now evolving into a global event, with other retailers also participating. Here are the latest stories from retailers and brands dealing with the impact of the worldwide spread of the coronavirus on their businesses.
According to a Reuters report, Amazon.com, Prime Day has been postponed until at least August. Prime Day had already taken place in July and had been introduced to boost sales during the summer shopping doldrums. According to an internal review memo obtained by Reuters and familiar with the company’s plans, the company had expected a potential hit of $100 million from excess equipment that can now be sold at a discount.
According to multiple media reports based on an internal memo from the company, Amazon is moving Prime Day, which normally takes place in mid-July, to at least August. The decision to delay means Amazon will have 5 million additional devices that were expected to be sold earlier, such as its voice-controlled Echo speakers, which were popular during the event. As a result, the e-commerce giant may face a loss of up to $100 million, according to the report.
On Monday, Wayfair said it would postpone Way Day, which was held in April last year, due to lack of demand for its products.
At first glance, it seems likely that the COVID-19 pandemic triggered by the Ebola virus outbreak in the US last year would also be a boon for e-commerce.