Amazon, Marketplaces

Georgia City Aims To Rename Itself as Amazon, Georgia

Amazon, the e-commerce giant is growing extraordinarily and need to expand to cope with this growth. The company’s headquarters is currently located in Seattle, Washington. However, the city doesn’t have the capacity to support this growth which is why the company is on the hunt for a second headquarters, tagged as HQ2.

 

According to Amazon, the new headquarters will be a “full equal” of the present base in Seattle. In the bid to achieve this, Amazon is searching for a city that has “the presence and support of a diverse population”, “a strong university system” and “an overall high quality of life”. The e-commerce giant is asking that the city the new HQ will be located be easily accessible in terms of transportation, including airports. And also, the city to provide incentives like tax credits, fee reductions, relocation grants and more.

 

According to reports, the second HQ is expected to be a 5 billion dollars facility and create as much as 50k jobs. This is obviously of great benefits to any city that wins the bid and unsurprisingly, many cities in the US and Canada want to be the second home of Amazon. Jeff Bezos, the founder of Amazon says: “Amazon HQ2 will bring billions of dollars in upfront and ongoing investments, and tens of thousands of high-paying jobs. We’re excited to find a second home.” The company has created a web page that explains the details of what they are looking for in the city.

 

As cities compete for the opportunity to be chosen as Amazon’s second headquarter home, Stonecrest, a town in the suburbs of Atlanta Georgia has come up with an interesting offer. The town has offered to change its name to Amazon if the retail giant decides to set up the second headquarters there.

 

According to local media, the city council and mayor of Stonecrest, Georgia voted 4 to 2 on Monday to change its name to Amazon, Georgia and give the company 345 acres of land if Amazon selects it as the HQ destination. The mayor, Jason Lary said: “There are several major U.S. cities that want Amazon, but none has the branding opportunity we are now offering this visionary company.” Georgia doesn’t exactly have the same tone as say, Toyota City in Japan (headquarters to Toyota Motors). However, the offer put forward to Amazon by the city is definitely unique (and maybe desperate).

 

And this is exactly the kind of sweet proposal Amazon probably wants to hear. As part of the incentives requested by Amazon, this is definitely an added benefit for the company. Stonecrest was formed just last year. It has a mall, a nature preserve, and a national heritage area, with a population only a little over 20,000. Renaming itself as Amazon, Georgia is exactly the type of differentiator the small city desperately needs if it going to stand a chance against big cities like Dallas, New York, and the rest.

 

Though unlikely, this little publicity stunt is a clever move and it might swing the deal in favor of Atlanta. It is one of the cities that has a strong case to host Amazon’s new headquarter. Amazon has set October 19th as the deadline for accepting proposals for its second headquarters.

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