eBay’s Response To Google Chrome Browser Security Change
With an email, Google recently notified website owners that there is going to be a change to the security of the web browser starting with Chrome Version 62. The format of the email sent out is as shown below.
“To owner of domain.com,
Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito mode.
The following URLs on your site include text input fields (such as < input type=”text” > or < input type=”email” >) that will trigger the new Chrome warning. Review these examples to see where these warnings will appear, so that you can take action to help protect users’ data. This list is not exhaustive.
Google email dated August 17, 2017”
Furthermore, the email provided some non-secure HTTP links redirecting to contents on the recipient’s server and also a link to an article by Google which explains how to secure the site with HTTPS.
This however cooked up some concerns for the ecommerce giant, eBay. For users that visit the platform with Google chrome browser, the changes might possibly cause them not to proceed with completing transactions. In an announcement made by eBay, the company says:
“Starting in October 2017, Google Chrome—the browser used by almost half of all eBay buyers—will begin displaying the message “Not Secure” in the address window when users visit standard HTTP pages, and HTTPS pages that include nonsecure HTTP content. eBay believes that the “Not Secure” message may deter shoppers from buying and impact your conversion rate. eBay is taking steps to make sure that your buyers won’t see this message and can access your listings securely.”
Improving the ease of transaction is the reason why eBay is discharging active content. With this change in security policy by google, it’s looking likely that it will undo the efforts made by eBay. To prevent the loss of sales because of the “Not secure” notification, eBay is making some changes to how your listings are displayed to customers.
For listings with HTTP content, the mobile experience will remain unchanged. However, for buyers viewing your listings on a desktop, a key snippet feature will be displayed. In addition to that, there will be a button with a caption “See full item description”. When clicked through, the buyer will be able to see the full description of your items. For items which are already HTTPS-compliant, the full description will be displayed as usual.
The company is also working with third-party providers to make sure that they are ready for what’s coming. They will be providing an option to remove HTTP from listings in bulk.
As this change is inevitable, it will be in your best interest to edit your listings and remove HTTP content from them. You should be on high alert because eBay will soon send emails to sellers that have HTTP contents. You can check the eBay’s Seller Center for further guidance on how to update your listings. If however you don’t get the email, that means you are safe from the detrimental effects of the upcoming change.